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Innovation of the Month: Be My Eyes – Changing the Game for Visual Assistance

March 19, 2025 by Eliana Satkin

Be My Eyes - See the world together

Most great ideas start with a problem. Be My Eyes was no different. Founded by a Danish furniture craftsman who was losing his vision, the app was born out of a simple yet powerful idea: create a seamless way for blind and low-vision individuals to get visual assistance in real time. What started as a volunteer-driven network has now evolved into a game-changing accessibility tool that serves both consumers and businesses alike.

A Solution for Everyday Challenges

For consumers, Be My Eyes is a lifeline for just about any visual challenge. Need to find the right can of soup in the pantry? Check. Navigating an airport to catch a flight? Done. Searching for a lost parakeet in the house? Believe it or not, that’s happened too. With live volunteers and AI-powered assistance, the app provides immediate, reliable support for a wide range of visual needs.

Beyond the everyday, Be My Eyes also offers a company directory, connecting users directly to accessible customer support lines. That means blind and low-vision consumers can get real help—whether it’s booking a hotel, managing an airline ticket, or troubleshooting a product—without the usual back-and-forth frustration.

A Game-Changer for Businesses

Be My Eyes isn’t just making life easier for consumers—it’s also rewriting the script for corporate customer service. For businesses, the impact is undeniable: call handle times reduced by up to 68%, customer satisfaction scores skyrocketing, and AI-powered automation resolving issues with an impressive level of accuracy. In a world where accessibility is often an afterthought, this platform gives companies a competitive edge by providing real, meaningful support to an underserved market.

The Future of Accessibility in Business

The potential for brands to integrate accessible, seamless support is enormous. And the best part? It’s scalable.

For enterprise customers, pricing starts at $12,000 per year and goes up to over $100,000 for global brands looking to lead the way in accessibility. As more businesses wake up to the value of serving blind and low-vision consumers—not just as a compliance checkbox, but as a key demographic—Be My Eyes is proving that innovation in accessibility isn’t just good ethics; it’s good business.

Watch the InnovateAble pitch here.

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Filed Under: Blind Travel, Technology, Vision

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