Best Practices: Accessible Landing Page

By Jennifer Allen

While planning an upcoming campaign between Destination Ann Arbor and Wonders Within Reach, I popped over to their website to scout out family-friendly accessible highlights for our itinerary. I was blown away by how easy it was to find accessible options. This is the kind of website my family needs for planning a trip. Here are some of the things that made it easy to find what I needed:

Multiple ways to find the accessibility landing page. I could access the landing page from the “Plan a Trip” tab or from the “Accessibility” option at the bottom of the page, but I could also find a wide variety of itinerary ideas on the blog. 

Diverse itinerary styles through the blog. Typically, if I find an accessible landing page for a destination, it’s an added bonus if they have an accessible itinerary with wheelchair friendly options. Destination Ann Arbor has multiple blog posts featuring accessible attractions. Instead of following an itinerary for a handful of accessible options, I can choose from accessible adventures, inclusive parks, trails, and outdoor activities, and sensory-friendly things to do – or create my own itinerary using all of the above. The blog posts include all of the details we need for each location, including trail chair loans and transportation.

Wheel the World Certified. As a verified destination with Wheel the World, I have a fool-proof way to book accessible accommodations and activities I need. It’s also another easy way to find accessible opinions, based on our own filters.

Shared lived-experiences. The plethora of photos and videos make it easy to confirm what will and will not work for us. I can visit with the confidence that wheelchair users have gone before and it’s worked for them – because I see it on their website.

Rabbit trails aren’t usually an issue for me, because there’s typically one tab with limited information showing all of my accessible options. I immensely enjoyed getting lost in ideas as I clicked through endless extensions of articles and itinerary options.