By Jake Steinman
Take a look at how these Paralympic promotional videos reflect the evolution of the way the disability community prefers to be perceived.
- 2016 Brazil Paralympic Trailer Video: “Meet the Superhumans”
This video aimed to challenge stereotypes and showcase Paralympians as extraordinary individuals. It featured athletes with disabilities performing remarkable feats of skill, strength, and courage.
- 2020 Tokyo Paralympic Trailer Video. “See you at the Tokyo Paralympic Games”
The Tokyo 2020 Paralympics trailer reflects the disability community’s desire to be perceived as resilient, empowered, and diverse as it showcases Paralympians from various ethnicities, backgrounds, abilities, and sports.
- 2024 Paris Paralympic Trailer Video: “Welcome 2024! It’s Paralympic Year!”
This video uses a film noir approach by toggling between romantic stereotypes and the intensity of competition to show the brutal reality of what these athletes had to endure.
Overall, the narrative of disabled athletes is shifting from weakness to empowerment, strength and independence.
Jake Steinman
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