Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility.
In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and enhancing the accessibility of its end-to-end shopping experience.
The move will target those with disabilities, illnesses, injuries, recovering from surgery, or aging, by offering hundreds of products spanning fashion, home, electronics and beauty with a dedicated ‘Accessible and Adaptive’ category.
Our Takeaway: This means that QVC is one of the first US retailers to offer a full lifestyle of accessible products into a single multicategory medium that will be an enormous convenience for the disability community. Read More.
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