Before fans flocked to Phoenix for the Super Bowl, the city hosted another major football championship event featuring a different group of hard-hitting players.
The Wheelchair Football League held its second Super Bowl on Tuesday with a match between the Kansas City Chiefs and the Los Angeles Rams. The league, which was created by the NFL, the Bob Woodruff Foundation and Move United, is made up of athletes with disabilities who compete in wheelchairs, complete with uniforms and helmets of NFL teams. Read More.
Our Takeaway: The NFL has endured years of negative coverage about the perfunctory way they addressed the issue of player concussion injuries. Accessibility initiatives such as this and the half-time ASL halftime show interpretation of Rihanna’s dance (see “A Star is Born” story in this issue) demonstrates the way accessibility can be a boost to an organization’s reputation.
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