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Sony announces new over-the-counter hearing aids to US market.

October 29, 2022 by Debbie Austin

Sony Electronics has announced the availability of its first over the counter (OTC) hearing aids for the U.S. market. Sony is re-imagining the hearing device space with focus on innovation, accessibility and personalization. With the unique products, developed in partnership with WS Audiology (“WSA”), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.

As Sony works to fill the world with emotion through the power of creativity and technology, these new hearing devices are expected to make the conversation more accessible while offering a premium over-the-counter hearing experience at a more affordable price point than current prescription-based devices. Read more.

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