A group of world-renowned photographers, including the iconic American portrait artist Annie Leibovitz, have joined Celebrity Cruises in a ground-breaking new project to change the people portrayed in travel marketing.
In the world of travel, “all-inclusive” generally means that everything on your vacation is included. But what about the deeper meaning of the term? When you look at images of travel, do they actually portray inclusivity? Do you see adequate representation of people with disabilities, or people from different ethnicities or LGBTQ+ groups?
The answer, often, is no. But through its “All-Inclusive Photo Project” (AIPP), Celebrity Cruises is seeking to make the people featured in its marketing materials more reflective of the global population.
Among the disabled people featured in this new marketing campaign are fashion model Jillian Mercado, who has muscular dystrophy and uses a wheelchair, and Amy Conroy, a Paralympic wheelchair basketball player for Team Great Britain in the 2012 and 2016 Paralympic Games.
To learn more about the AIPP, check out the Celebrity Cruises blog.