The 2022 Paralympics are fast approaching and, if history is any indication, it’s a period during which brands will fill their advertising campaigns with disabled people and athletes. In an article for Adweek, Shannon Miller asked whether brands would make a lasting commitment to disability-inclusive advertising. Some brands have been on board with that commitment for some time, and the magazine highlighted that with a look at 11 of the most accessible brand campaigns and actions of 2021.
“My consideration of a through-line [between 2021’s most accessible brand initiatives] is a deeper commitment towards the disability inclusion that isn’t just a portrayal of disability in an advertisement in a singular ad,” Josh Loebner, executive director of inclusion and accessibility at Designsensory, tells Adweek. “We did see a lot more advertising with a disability because of the Paralympics this year, but a lot of the brands are making deeper commitments that aren’t simply propped up for that specific sporting opportunity.”
To read about the top accessible advertising campaigns of 2021, check out the article in Adweek.
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