Sustainability: How the California Tourism Industry is Tackling Climate Change

“As an industry, we must acknowledge the climate threat to tourism and live up to California’s well-deserved reputation as the best steward of the environment by encouraging responsible travel and adopting green practices,” Caroline Beteta, CEO of Visit California, said in a Nov. 4 statement. “The opportunity to act has never been greater.”

Beteta’s message is not hyperbole. In 2019, before the pandemic, the state’s tourism industry contributed $145 billion to California’s economy, capping a decade of annual revenue growth. But that growth stalled in 2020, dropping by 55%.

To learn more about Visit California’s sustainability pledge, read the coverage from the North Bay Business Journal.