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TravelAbility Insider

The Intersection of Travel and Disability

TravelAbility Revises Its Vision and Purpose

February 23, 2021 by John Morris

The TravelAbility team and the Advisory Board recently met to discuss what the organization has accomplished and a vision for the future. The result of our conversations is a revised mission statement.

TravelAbility Summit logo.

Our Vision is to become a prominent thought leader in accessible travel to improve the lives of people at ALL abilities and ALL ages.

Our Purpose is to inspire and educate the travel industry to provide accessible experiences to help people with disabilities enjoy travel as much as everyone else.

Our Goals are to help travel organizations:

  1. Easily incorporate Accessibility into Diversity, Equity and Inclusion initiatives.
  2. Change the perception of people with disabilities from that of a compliance headache to an advanced form of guest service.
  3. Promote the bottom-line benefits of accessibility to businesses. For example, baby boomers are a high-spending group who hopes to travel, and accessible travel will attract boomers with assistance needs.

Our history and successes to date

Since we launched TravelAbility in 2019, we’ve been busy. Our first conference was in 2019, and we’ve grown exponentially since then. Check out:

  • Over 3,000 readers of the TravelAbility Insider newsletter.
  • The “Explorable” podcast series, in collaboration with Design Sensory, is up to 9 episodes.
  • Our accessible landing page initiative will launch with 41 destinations.
  • LaunchPad, the world’s only pitchfest that showcases adaptive technology and innovations designed to ease the impact of barriers during the travel experience.
  • Our website has been revamped as an online ecosystem that aggregates all the resources in one place that can help any travel organization become more accessible.
Following the worst year in history for the travel industry, why would anyone want to focus on accessibility?
Germany May Be the Most Accessible Destination in Europe… or the Planet

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Filed Under: Advisory Board, TravelAbility Summit

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