The Top 10 Most Accessible Ad Campaigns of 2020

In 2020, the disability community celebrated the 30^th anniversary of the Americans with Disabilities Act. In recognition of that milestone, many brands placed renewed focus on accessibility in marketing to reach disabled customers, a group that accounts for nearly 1 in 4 Americans.

In building a list of 10 accessible and inclusive ad campaigns that debuted in 2020, Adweek spoke to TravelAbility Summit Advisory Board member Josh Loebner.

Among the campaigns listed were Microsoft’s Surface tablet commercial, which features a family using American Sign Language, and a Visit Florida commercial, which contained footage of a person using a beach wheelchair.

In speaking about the Visit Florida campaign, Loebner said “it shows that people with a disability just like any other minority group, are part of that the fabric of our culture.” He continued, “People with disabilities are not segmented and siloed. They’re included with their family, recreating on the beaches in Florida in this commercial spot.”

OUR TAKE: The inclusion of disabled people into mass market advertising campaigns is a critical component of an inclusive and welcoming society, but it is also an important business strategy. Campaigns featuring disabled talent appeal to the disability community, which has now become too large a part of the U.S. population to ignore.

To see the rest of the 10 inclusive advertising campaigns of 2020, click here.