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TravelAbility Insider

The Intersection of Travel and Disability

Ahead of the Curve: 5 DMOs with Landing Pages for Disabled Travelers

September 25, 2020 by John Morris

One of the key priorities for TravelAbility Summit is to promote the adoption of accessible landing pages, where destinations can communicate with disabled travelers and provide information to help them explore the local area. Landing pages are the best and most cost-effective way to provide accessible travel information. Resources included on these web pages can be used not only by visitors, but also by members of the local community who may have a disability or who have a family member or friend with a disability.

Here are 5 DMOs that have started this journey, and what we like most about their accessible landing pages.

Destination BC

Screenshot of Destination British Columbia website.

What we like about this site: This is an industry CMS site where over 5,000 tourism businesses have an opportunity to input information about their products and services, making it possible for the Province to promote them to numerous audiences. So far, 400 businesses have entered their accessible information and the province is committed to accessibility for all as one of their values. 

Visit Indy

Screenshot of Visit Indy website.

What we like about this site: They began by adhering to the “Nothing about us without us” mantra by bringing together local disability organizations for input and feedback.  The site not only features visual presentation of accessible attractions but links to additional information and tips. It also includes resources like transportation options, special needs travel agents, etc.

I Love NY Accessibility Guide

Screenshot of I Love NY website.

What we like about this site: The website is filled with robust features and a sortable database of nearly 100 accessible attractions, although the accessibility section is buried in the planning tab.

Accessible Valley Forge

Screenshot of Valley Forge DMO website.

What we like about this site: The accessible landing page provides information about accessible attractions and public transportation, as well as links to local news stories of interest to the disability community.

Accessible Vancouver

Screenshot of Vancouver CVB website.

What we like about this site: The page is laid out well, with links to the information and resources that disabled travelers care about most: accessible transportation, accommodation and things to do.

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