Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The joint announcement in SportsTravelMagazine.com also explains that Airbnb’s mission is to create a world where anyone can belong anywhere, according to its Cofounder Joe Gebbia. “We are proud that the Olympic (including Paralympic) spirit will be carried by our community.”
OUR TAKE: Highlighting the pride and accomplishments of athletes on the world stage is brilliant marketing—but there’s more you should know. Japan’s laws require that hotels have only one accessible room for the disabled which has caused a torrent of criticism for the organizers. (This for a country whose fertility rate is so low that one economist estimated that, if it were to continue at the same level, by the year 2400 there would be no one left in the country). Airbnb hopes to supplement the dearth of hotel rooms available with accessible homes.
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