The travel industry need not be afraid of the seemingly high cost or complicated business of accessibility, according to a recent piece in Forbes. Progress with accessibility can be achieved one tiny step at a time by asking visitors with a disability what can be done to make their experience more enjoyable. Sometimes it’s a simple, but obvious service request that costs nothing like having check-in staff come out from behind the counter to onboard someone in a wheelchair, or it might be an inexpensive product or app that can fill the gap between legal compliance and pleasurable experiences..
OUR TAKE: Just like everyone else, the disability community wants to be heard. Listening to their needs conveys respect and eventually can result in incremental changes. In aggregate, these small changes will, over time, position hotels and attractions as ready to welcome the estimated 30% of the population who will have a disability in their lifetime. It’s not just the right thing to do, it’s the right business move to make now.
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