Now Hotels Can Make Any Room Accessible To People Who Are Blind Or Have Low Vision

Now Hotels Can Make Any Room Accessible To People Who Are Blind Or Have Low Vision

Among the most celebrated accessibility initiatives in 2018 was the Blind Faith Upgrade Kit launched by Isobar India, part of the global Dentsu Aegis Network. The kit includes Braille labels that can convert any phone into a Braille-enabled phone, reusable-tactile paving tiles to help customers negotiate their room in the hotel and an audio assist pen to help guests read menus and more. It was first introduced at Hotel Ramada in Ajmer, Rajasthan, and the campaign really put them on the map. The company won a prestigious CLIO award (which recognizes innovation and creative excellence in advertising, design, and communication) recently. You can see a short film about the kit and learn more in this NewzHook report. READ MORE