John Morris, founder of Wheelchair Travel and a member of the TravelAbility Advisory Board, recently published the results of a wide-ranging survey he conducted on accessible travel. Referenced by Expedia’s “Breaking Down Barriers to Travel Report,” Wheelchair Travel’s 2020 Accessible Travel Study included more than 700 participants, 90% of whom have a disability of their own.
The survey sought to better understand the travel patterns of disabled people, and to identify ways that travel providers could better serve those who have accessibility needs.
An important finding that destinations should pay particular attention to found that 81% of disabled travelers said that accessibility was an important factor in selecting a vacation destination. 50% said it was the “most important” consideration.
The report referenced TravelAbility’s campaign to promote the development of Accessible Travel Landing Pages on CVB and DMO websites. When asked to identify which types of information should appear on those pages, 84% said accessible lodging, 74% said accessible restaurants and 73% said accessible museums and attractions.
OUR TAKE: As the study reveals, there is tremendous opportunity for destinations to attract disabled visitors – 87% of whom travel with at least one other person. With the pent-up demand for travel, extending a welcome mat to disabled people can be an important revenue-driver in the post-pandemic recovery.
To read the full study, click here.
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